Essentials of UI Design XVII: Driving Engagement with UI/UX
Did you know UI and UX can help drive user behavior and engagement? In attempting to create compelling digital product experiences for customers, it’s crucial to understand the nuances of user interface and user experience design. In this article, you’ll learn the impact of UI/UX on user behavior and engagement, and I’ll share best practices and optimization techniques.
Things to Aim for When Doing UI/UX
UI design and UX efforts need to be in tandem when you create a digital product. That’s why UILand offers more than 50,000 inspirational UIs to get you started. It’s critical to think first about the user. UI/UX should influence how they interact with your platform.
A well-designed UI/UX can enhance usability, increase user satisfaction, and drive engagement and conversions. A strong UI/UX foundation can prevent user frustration, high bounce rate, and loss of potential customers.
How Real Apps are Using UI/UX to Drive Engagement
This article is only complete if we can show how purpose-driven UI/UX design positively impacted certain digital products in the face of stiff competition.
Airbnb
The company has engineered its UI/UX to emphasize storytelling and intuitive search functionality. This has helped users experience a new approach to discovering and booking accommodations anywhere in the world. The outcome? Significant growth and market dominance. Almost no other player comes to mind.
Duolingo
Duolingo hasn’t just reimagined language learning. The company has enforced a culture of fun-filled online learning. Using gamified learning experiences and intuitive UI, Duolingo is offering accessible language learning that millions of users globally find to be engaging. The point to note is that users tend to feel like they have unfinished business on the platform.
Slack
There are chat apps and then, there is Slack! This product offers a clean and intuitive interface that has transformed how people communicate at work. Whether it’s on-site teams or distributed operations, Slack continues to facilitate and nurture workplace collaborations – at scale – while expanding productivity among teams of all sizes.
Conclusion
The fallout of great UI/UX design is that you leave a good impression without even trying. Customers report a smooth booking process on your app or how fast everything loads? You can count on them telling everyone else about it. They’ll post it, share it, tell their friends. You need this organic word-of-mouth marketing to blow past the competition and UI/UX is the key, literally!
