Essentials of UI Design XXXIV: Improving Design Decisions through User Surveys
User experience surveys provide qualitative and quantitative data points relevant to a user’s experiences with a digital product or service. In developing your digital product, you can conduct user experience surveys via email, social media, phone calls, or even in-person. Any UX survey methods may be used at any stage of the design process but this article recommends surveys during the ideation/prototyping stage to save time, money, and other resources that could be used for post-launch refinement.
7 Benefits of Using User Surveys in Product Design
User surveys are considerably more popular than other methods of collecting data because they’re typically quick, easy, and practical. Here are the most beneficial reasons to use a UX survey:
Easy to organize
While your research goals determine how simple your survey will be, surveys tend to be easier to conduct than field studies, usability testing, and user interviews.
Low costs
Surveys are a cheap way to acquire user-centered data. Even with incentives to participants, the cost is still significantly lower than other research methods.
Reliable data
UX survey data is not as prone to inaccuracies because you collect data from users when they use the product.
Product refinement
Users can provide feedback on new iterations of a product. Targeting a participant pool that mirrors your product’s typical user type provides valuable insights to make product improvements.
Objective data tool
A carefully crafted survey eliminates personal and confirmation biases that may contaminate data.
Scalability
Surveys can take place via different media to reach different participants in an efficient way. Also, survey answers are easy to quantify regardless of the participant pool.
The Hawthorne effect
The Hawthorne effect is at play when a participant changes their behavior because they are under observation. This produces unreliable data, so it’s preferable to conduct anonymous user surveys so that participants can be honest with their responses.
UX research aims to know the users of a product. This is crucial for product success. User-focused data has led to the development of the app screens and flows represented on UILand. Access a repository of user-centric solutions that have leveraged user-centered data.
