Essentials of UI Design XXXXX: How to Use AI for UX Onboarding
There are fundamental principles of UX onboarding that do not depend on the tool or trend. These ground rules ensure that the user’s experience with your digital product is intuitive, user-friendly, and helpful. In this final instalment of our Essentials of UI series, I want to show you how you can use everybody’s darling, artificial intelligence (AI), to create exceptional UX onboarding flows.
What is AI and How Can It Improve UX?
Artificial intelligence is simply the use of computer systems to perform tasks that humans like you and me should be doing using our human (or natural) intelligence. AI is no longer the stuff of science fiction, as computers are increasingly capable of reasoning, learning, solving problems dynamically, understanding language, and perception.
Previously mundane computing tasks such as writing, visual design, audio production, and film work are now routinely incorporating AI tools. It’s no surprise then that UX design and UX onboarding will benefit from the action.
Here are some ways to leverage AI for user-centric product onboarding.
Personalize onboarding flows in real time
Depending on how each user interacts with your product, AI can personalize their onboarding path. Users may skip certain steps, spend much time on specific features, or indicate interest in a specific area. Equipped with AI, the onboarding flow can adjust accordingly.
Real-time user flow customization based on behavioral triggers is now available in some tools.
Auto-generate contextual, user-specific content
Generative AI, a form of AI that can generate content on the fly, can create microcopy or suggestions tailored to a specific user.
Use predictive analytics to segment users
Artificial intelligence learns how to do things by first studying data. You can use AI to group users based on intent, goals, or behaviors, before they complete the UX onboarding process. This can help to deliver more relevant user flows without “interrogating” the user. It’s like smart audience segmentation in email marketing.
Automate testing and optimization
Testing is routine across all aspects of user experience design, and you can use tests to improve your user onboarding. Consider using AI to do more than A/B testing by automating and running multivariate tests, analyzing outcomes, and iterating as needed.
Leverage AI-powered assistants to offer smart support
If you integrate an AI-powered assistant in your product, you can offer smart contextual guidance to users. The goal is to always support the user, regardless of context.
Conclusion
These are only a few possibilities with using AI to enhance the user onboarding experience. If it still sounds new, you’re in good company. You don’t have to use all five tips at once. Begin with identifying where AI can remove friction or add value to your onboarding flow; see where that takes you. You can find interesting examples of these concepts on thousands of apps in the UILand collection.
