Leveraging UX Analysis to Enhance User Flow: Part 1
To visually represent the sequence of actions a user takes to complete a task in a digital product, user experience (UX) professionals employ user flows. The goal of this article is to help you use UX analysis to enhance your user flows. You already know UILand offers a mountain library of user flows from 150K+ apps. It’s time to work!
Why User Flows are Essential in UX
User flows help designers to understand how users navigate through a product, that is, how they use the product. What this does is to reveal potential areas that need improvement in digital products.
One reason user flows are crucial in UX design is that mapping them out can help designers identify the reason(s) why users are having a poor experience due to specific pain points. It also helps to create a smoother and more intuitive interface.
Also, user flows help to visualize user interaction with a product, ensuring it’s easier to get feedback and ensure there are no conflicts.
Using UX Analysis to Improve User Flow
Designers conduct UX analysis as part of the iterative process to gather valuable, actionable insights into enhancing and optimizing user experience in a product.
But what is UX analysis?
According to Arvand Alviri, an ex-Microsoft expert in UX Design and Usability Testing, UX analysis comprises the tactics and guidelines that improve the ease of use and overall user flow of a digital product.
The role of a successful UX analyst is to develop an actionable list of tweaks and enhancements that can potentially improve a product’s user experience once implemented. Examples of such adjustments include conversion rate improvements and higher user engagement and retention.
Successful UX analysis is a coordinated process that requires empathy with users, their wants, and their desires. It also considers:
The product’s context of use
User expectations of the product
User perceptions of the product
User Connection as the Basis for UX Analysis
The early design process needs a strong foundation rooted in user research. However, it’s advisable to gain and maintain empathy through sustained user engagement. Three ways to build empathy with users of a digital product include:
robust user testing
founders getting involved in handling customer support
regular engagement with users through channels such as social media
Gaining empathy with users becomes especially important after the initial product launch, when you want to improve usability.
Conclusion
The user flow is critical in product design. But a user-driven flow is only possible when UX analysis involves first-hand study of users. High-profile products such as Lyft, Airbnb , and TikTok have steadily improved user experience through user engagement-based UX analysis. Check out UILand for over 150K+ curated screens and user flows exhibiting effective approaches to user experience.
