Leveraging UX Analysis to Enhance User Flow: Part 5
In enhancing the user flow, one eventually considers what problem areas to revisit. Such decisions can determine what happens in future updates. The success of these updates boils down to numbers. That’s how we can compare changes in the user data by running further UX analysis. But how does this work? That’s why this article exists. Read on!
Improve the Data
Let’s take another look at the success metric derived using the approach from Part 2. It’s time to formulate a hypothesis to enable improvement. Here’s one example: “Streamline the checkout process and reducing the number of steps in the flow will lead to more purchases and lower cart abandonments.”
In other words, the required number of steps a user must take to achieve a goal correlate to their satisfaction and quality of experience.
The hypothesis empowers the designer to reimagine the checkout process to fewer steps. Compare the number of steps in the original flow to the revised flow, providing an opportunity to validate the hypothesis by analyzing any change in purchase rates with the new user flow.
Simplify the Design
Antoine de Saint-Exupéry made the case that less is more when he said, “Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” Therefore, you may also measure success by comparing the number of elements removed vs. added elements.
A simpler interface is often cleaner and more intuitive.
Tweak the Data Tracking
UX analysis aims to reveal opportunities to make meaningful and measurable enhancements to digital products. Each design update cycle necessitates reconsideration of user interaction events you’re tracking for data analysis. This includes clicks and conversions.
As and when due, add new events to the tool for proper conversion measurements and tracking of overall user retention differences as soon as changes go live.
Conclusion
Put simply, UX analysis enables the quantifiable improvement of digital products. They should be routine, especially after big releases, to avoid building a product that is incoherent and unintuitive.
Effective UX analysis is made possible by identifying key user segments and gaining empathy with users. It’s also important to simplify everything enough for the user to reach their goal in the fewest possible steps.
Would you like to explore user flows derived through UX analysis? Check out the UILand user flow library to see 150K+ examples of apps built for the finest user experience.
