Essentials of UI Design XXXV: Creating and Optimizing a User Experience Survey
You’ve probably launched your app, or maybe you haven’t. Whatever the case may be, you can leverage the power of real data to deliver precisely what the user wants. This no-fluff guide will help you learn everything you need to know to create effective user experience surveys that deliver proper results.
Creating a Robust User Experience Survey
Here’s a detailed approach to create a viable user experience survey for your product design project.
Clarify your UX survey goals
It’s recommended that you predetermine the desired outcome of your survey. This puts all stakeholders on the same page. You also need to determine how much data and number of participants are necessary to accomplish your goals.
Specify your target audience
Data from your UX survey is only valuable if it comes from the right talent pool. So, do you want data from potential users or existing users? You can also segment your participants across demographics such as age, nationality, or even gender. Do whatever you want if it’s necessary to get the data you need.
Choose your survey tool
What tools are you going to use to create and distribute your survey? Popular survey tools include Google Forms, Qualtrics, SurveyMonkey, Typeform, and UXTweak.
Design your survey
Your survey design must include your introduction to provide context to participants. You also need to ask clear, understandable, and bias-free questions.
Test your survey
Before launching your survey, request a secondary reviewer to check your survey for logical progression. The secondary reviewer should spot grammar errors and confirm questions are simple enough for participants.
Launch your survey
After acquiring data, you need to close the survey and analyze the data. Scan for patterns in participant’s answers if you asked several open-ended questions.
How to Optimize User Surveys
Optimization can help you to maximize the effectiveness of your user surveys. Here are some ways to achieve optimized UX surveys:
Use neutral questions
Use short surveys so that participants can finish quickly.
Use simple and straightforward questions.
Let participants be aware of your research goals.
Design your survey for unplanned outcomes.
Respect anonymity.
Use a balanced rating scale.
Deal with one topic at a time.
Options should include “Other” and “N/A”.
Decide how many responses you need.
Conclusion
Surveys are useful to build the product users want. You can also combine your survey data with impressive screen inspirations from UILand. With a growing customer base, UILand offers an ever-expanding library of product screens suitable for projuscts where current design trends are essential.
